We recently wrote about how to convince your company to let you start a blog for them. A lot of the time this will entail also doing social media to promote the content or just doing general social media. There are a lot of myths out there when it comes to social media marketing that need to be cleared up so you can get going. Here are a few.
1. You have to spend all your time on Twitter to get any traction
What are you, a Kardashian? Getting a solid following on Twitter for your company doesn’t mean you have to spend hours a day on it. A good strategy is to let all your current followers on Twitter and then let your Facebook and email followers know as well, that you will be holding a Twitter chat at a certain time every week. Get informative branding hashtags ready for that chat and then be sure to end the chat with a reminder or CTA (Call to Action) to join your email list or follow you on Facebook.
2. Blogging and Tweeting will give away all your secrets
Ummm if I talked with Julia Child for hours about everything she cooks I still don’t think I’d be able to make a Creme Bulee that was edible.
3. You don’t need Google+
Google+ has somehow taken on the accidental surprise unplanned fifth child in the land of social media. But Google+ has major SEO potential. Blog posts from Google+ are indexed in the SERPs (Search Engine Results Page) and authors of those posts Google+ profiles show up next to those results. This could mean a major pickup in the rankings.
4. It is only important to get followers on SM that will be customers
Just because a follower may not be in your target demographic, it doesn’t mean they won’t pay off. Followers can give you access to more followers, if they share your content your SEO improves and they can just be a great source of referrals.
5. Facebook ads only lead to likes, not customers
Not true. Advertising on Facebook can help your company increase its presence online, get more fans and customer engagement.
6. If a campaign doesn’t go viral, it’s pointless
Not true. Getting one huge viral hit is not the only measurement of success when it comes to social media marketing. It is about creating original content that people want to share that will bring value to your company over time.