Skillcrush Career Blueprint

VISUAL DESIGNER

Hone the strategy and visual identities of brands in this high-paying, lucrative field.

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  • 3 MONTHS

    Average time to complete

  • LIFETIME ACCESS

    Learn at your own pace!

  • 2,356

    Students Enrolled

  • 4.8/5

    Rating on Course Report

Visual Design: Harness the Principles of Design

intro video poster

Visual designers are digital artists and strategists. They are the creative visionaries behind everything from your favorite websites and apps to brand logos and ebook covers. They are the graphic designers of the digital world, and they play a crucial role in designing the online experiences you interact with every day.

But how exactly do they differ from other designers, such as web designers, graphic designers, and UX designers? You can think of visual design as the umbrella for all the different types of digital design work. Visual designers design ALL the things, from wireframes to logos to infographics and iconography. Although visual designers are known to work on print projects, unlike graphic designers the bulk of their work is done for digital products.

  • $82K

    $82K

  • 266,300

    266,300

  • 21%

    21%

Blueprint Class Outline

Pre-requisites: None

  • Month 1

    Visual Design Fundamentals and Tools Icon

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    Visual Design Fundamentals and Tools

    Build yourself a solid foundation in visual design by learning the fundamentals of user experience and user interface design, color theory, and typography. Using the world’s most popular design software, the Adobe Creative Suite, you’ll put these skills into practice and create high-quality design projects to start off your professional portfolio.

    You'll Learn:

    • User Experience / User Interface Design
    • Color Theory
    • Typography
    • Adobe Photoshop
    • Adobe Illustrator
    • Adobe InDesign
    • UXPin

  • Month 2

    Branding & Identity Design Icon

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    Branding & Identity Design

    It’s time to deepen your knowledge by creating your first, full-fledged brand identity. A successful brand identity conveys product recognition and is the message a consumer receives from the product or service at hand. In this class you’ll learn how to build a cohesive brand from the ground up, by sourcing inspiration from your (faux) client, creating a custom logo, icons, and a style guide to demonstrate how to best use visual media to communicate the company’s message to its target audience.

    You'll Learn:

    • Branding Standards
    • Target Audiences
    • Logo Creation
    • Iconography
    • Creative Briefs

  • Month 3

    Visual Design Professional Icon

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    Visual Design Professional

    One of your jobs as a visual designer is to translate a company’s brand identity into the many different customer touchpoints, including websites and landing pages. In this class, you’ll learn how to build on a company’s brand by designing a user-friendly professional sales page, taking it from an initial hand drawn sketch to a final wireframe.

    You'll Learn:

    • Intermediate UX/UI
    • Digital Layout Trends
    • User Testing
    • Sales Pages
    • Iterative Design

Tools you will learn:

  • Adobe Photoshop, Illustrator and InDesign Icon

    Adobe Photoshop, Illustrator and InDesign

    The industry-standard software across all design functions.

  • UXPin Icon

    UXPin

    A design tool for creating simple website layouts called wireframes.

  • SLACK Icon

    SLACK

    You’ll connect with your classmates and instructors in Slack, a messaging and collaboration tool used by thousands of digital teams worldwide.

Portfolio

Your Visual Designer Portfolio

By the end of this Blueprint, you will have everything you need to create a company’s digital brand using the following skills:

  • User Experience Design

    User Experience Design Icon
    User Experience Design Icon

    User Experience Design

    The process of developing and improving the quality of interaction between a user and an application or product

  • User Interface Design

    User Interface Design Icon
    User Interface Design Icon

    User Interface Design

    Designing a software, application or machine interface with a focus on user experience

  • Branding & Logo Design

    Branding & Logo Design Icon
    Branding & Logo Design Icon

    Branding & Logo Design

    The look and feel of a company that every customer will interact with and be influenced by

  • Design Software

    Design Software Icon
    Design Software Icon

    Design Software

    Industry standard tools such as Adobe InDesign, Photoshop, Illustrator and UXPin

  • Design Style Guide

    Design Style Guide Icon
    Design Style Guide Icon

    Design Style Guide

    A set of visual standards to instill consistency across a brand

  • Illustration

    Illustration Icon
    Illustration Icon

    Illustration

    Visual interpretation of a concept or process

After completing the program, you will earn:

The Skillcrush Visual Designer Blueprint

Official Certificate of Completion

Certificate

The perfect addition to your new design portfolio, your resume, AND your LinkedIn profile!

Student Icon

How Do I Know If This Blueprint Is for Me?

This Blueprint Is for You If:

  • You want to build confidence and make money with tech skills, but don’t know how to begin.
  • You’ve dabbled in design but need to learn the fundamentals.
  • You don’t have any experience in design but are itching to learn.
  • You like learning to be fun and collaborative.
  • You’re eager to start creating professional design concepts.

This Blueprint Is Not for You If:

  • You've already mastered all aspects of design and the Adobe tools.
  • You want to learn advanced User Experience topics such as information architecture and data analysis (check out the User Experience Design Blueprint instead!).
  • You want to learn how to code and build websites using HTML, CSS and Javascript (check out the Front End Developer Blueprint instead!).
  • You believe learning should be serious, tedious, and hard to do.

Your instructors are ALWAYS here to help.

  • Erin Denton

    UX INSTRUCTOR

    Erin works as a freelance visual and UX designer and owns her own online retail business, Purrito Press. When she’s not designing or teaching, Erin serves as co-captain of her local Code for America brigade in Orlando, Florida.

  • CHELSEA JENNINGS

    DIRECTOR OF CURRICULUM

    Chelsea oversees curriculum development at Skillcrush. She's developed and taught numerous courses in coding, design, freelancing, writing, editing, publishing, communication, and other professional skills.

around the clock icon

Have a question? Our team of expert instructors is here for you around the clock:

  • GET HELPFUL FEEDBACK ON YOUR WORK image

    GET HELPFUL FEEDBACK ON YOUR WORK

  • VIDEO CHAT IN GROUP Q&A SESSIONS image

    VIDEO CHAT IN GROUP Q&A SESSIONS

  • SLACK COMMUNITY image

    SLACK COMMUNITY

  • SHOOT US A QUICK EMAIL image

    SHOOT US A QUICK EMAIL

With 1-on-1 support from your instructors & Skillcrush community, you’ll accomplish more than you ever thought possible.

Frequently Asked Questions

  • Do I need to have previous tech experience to succeed in this Blueprint?

    Not at all! This blueprint is perfect for beginners with zero coding experience. You just need to have a basic understanding of computers and be able to upload and download files.
  • Should I have a Mac or a PC to take this course?

    The only thing you need is a computer with access to the web. You should be able to stream YouTube or Vimeo videos and download/upload materials like photos and documents. We recommend a Mac for your future career in tech as Macs tend to be the industry standard, BUT a Windows PC will work fine too.
  • How long will I have access to my Blueprint?

    Once you’ve completed payment for the course, you’ll have access to your Blueprint for LIFE.
  • What software will I need for the Visual Designer Blueprint, and what does it cost?

    The software used are the Adobe Creative Cloud Suite, which includes a 7-day free trial and costs $49.99 monthly thereafter, plus an optional $29.99/month on UXPin. To see a more detailed breakdown of costs, visit our technical requirements & costs guide.
  • What does a visual designer do?

    Visual designers are the problem solvers of the design world! Think of them as the graphic designers of the digital world. They are responsible for collaborating with ALL different kinds of people (marketers, salespeople, developers, you name it), and should be confident in their decision making skills.
  • How do you become a visual designer?

    First, you’ll need to learn the fundamentals of design and how it relates to design thinking. This approach to problem solving is entirely unique and requires knowledge in graphic design, user experience design and user interface design. And don’t worry if you’ve never heard of these terms before––that’s what our Visual Designer Blueprint is for!
  • What is the difference between a visual designer and graphic designer?

    Great question! While both share a similar toolkit, graphic design can be considered a narrower field focused on mainly print projects. Designers of today need to have a wide skill set to work with different technologies in order to remain competitive in the job market. Rather than focusing on one small subset of design, visual designers encompass it all, with skills in branding, illustration, UX and UI design, web design, typography, color theory and iconography. For more information, check out our blog post on this topic here.
  • How much do visual designers make?

    On average, Visual Designers make $82,000 per year. Senior Visual Designers make on average $125,012 per year, while Junior Visual Designers start out at around $51,812 per year.
  • How do I get started as a designer?

    We’ve made it easy for you––enroll in our Visual Designer Blueprint today!

Skillcrush Reviews

You don’t have to go back to school. You don’t need to be under 30, 40, or even 60. You don’t have to leave your job or take time off. You don’t even have to know a single thing about code—if you can download a file, you’re tech-savvy enough.

  • Emily Cotter Headshot

    I really thought I was stuck between a rock and a hard place after I graduated college with a liberal arts degree and needed more schooling—and scholarships—in order to get a decent job. My life has completely changed! All of my friends and family are so impressed, and it has brought a certain kind of confidence in my abilities not only as a "techie" but as a mom, and person in general that I could switch careers and understand and DO it. You really can't put a price on that.

    Emily Cotter

    Freelance Visual Designer and Developer

  • Lily Montemayer Headshot

    I like how I don't have a boss blowing down my neck 9-5 making sure that I'll do my work. I like how I can do my work when it fits with my general workflow (sometimes that's late at night). It also gives me the freedom to price myself, continuing to build my self-confidence to stand up for my worth.

    Lily Montemayer

    Freelance Designer

Choose the plan that's right for you

Sign up for your personalized learning program right now! If you're not completely satisfied within the first 30 days of your program, we'll give you a full refund.

Includes Lifetime Access!

3 MONTHLY PAYMENTS

$220

Low monthly payment

ONE-TIME

$549

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Skillcrush Team
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