Visual Design: Harness the Principles of Design
Visual designers are digital artists and strategists. They are the creative visionaries behind everything from your favorite websites and apps to brand logos and ebook covers. They are the graphic designers of the digital world, and they play a crucial role in designing the online experiences you interact with every day.
But how exactly do they differ from other designers, such as web designers, graphic designers, and UX designers? You can think of visual design as the umbrella for all the different types of digital design work. Visual designers design ALL the things, from wireframes to logos to infographics and iconography. Although visual designers are known to work on print projects, unlike graphic designers the bulk of their work is done for digital products.
Visual Design Fundamentals and Tools
Build yourself a solid foundation in visual design by learning the fundamentals of user experience and user interface design, color theory, and typography. Using the world’s most popular design software, the Adobe Creative Suite, you’ll put these skills into practice and create high-quality design projects to start off your professional portfolio.
- User Experience / User Interface Design
- Color Theory
- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign
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Branding & Identity Design
It’s time to deepen your knowledge by creating your first, full-fledged brand identity. A successful brand identity conveys product recognition and is the message a consumer receives from the product or service at hand. In this class you’ll learn how to build a cohesive brand from the ground up, by sourcing inspiration from your (faux) client, creating a custom logo, icons, and a style guide to demonstrate how to best use visual media to communicate the company’s message to its target audience.
- Branding Standards
- Target Audiences
- Logo Creation
- Creative Briefs
Skillcrush Skillcrush 307
Visual Design Professional
One of your jobs as a visual designer is to translate a company’s brand identity into the many different customer touchpoints, including websites and landing pages. In this class, you’ll learn how to build on a company’s brand by designing a user-friendly professional sales page, taking it from an initial hand drawn sketch to a final wireframe.
- Intermediate UX/UI
- Digital Layout Trends
- User Testing
- Sales Pages
- Iterative Design
Tools you will learn:
Adobe Photoshop, Illustrator and InDesign
The industry-standard software across all design functions.
An industry-standard design tool for creating simple website prototypes called wireframes
You’ll connect with your classmates and instructors in Slack, a messaging and collaboration tool used by thousands of digital teams worldwide.
Your Visual Designer Portfolio
By the end of this course, you will have everything you need to create a company’s digital brand using the following skills:
User Experience Design
User Experience Design
The process of developing and improving the quality of interaction between a user and an application or product
User Interface Design
User Interface Design
Designing a software, application or machine interface with a focus on user experience
Branding & Logo Design
Branding & Logo Design
The look and feel of a company that every customer will interact with and be influenced by
Industry standard tools such as Adobe InDesign, Photoshop, Illustrator and UXPin
Design Style Guide
Design Style Guide
A set of visual standards to instill consistency across a brand
Visual interpretation of a concept or process
After completing the program, you will earn:
The Skillcrush Visual Designer Course
Official Certificate of Completion
The perfect addition to your new design portfolio, your resume, AND your LinkedIn profile!
How Do I Know If This Course Is for Me?
This Course Is for You If:
- You want to build confidence and make money with tech skills, but don’t know how to begin.
- You’ve dabbled in design but need to learn the fundamentals.
- You don’t have any experience in design but are itching to learn.
- You like learning to be fun and collaborative.
- You’re eager to start creating professional design concepts.
This Course Is Not for You If:
- You've already mastered all aspects of design and the Adobe tools.
- You want to learn advanced User Experience topics such as information architecture and data analysis (check out the User Experience Design Course instead!).
- You believe learning should be serious, tedious, and hard to do.
Your instructors are ALWAYS here to help.
Erin works as a freelance visual and UX designer and owns her own online retail business, Purrito Press. When she’s not designing or teaching, Erin serves as co-captain of her local Code for America brigade in Orlando, Florida.
Caroline brings a diverse background in design, UX, and front-end development to her work as a Skillcrush teaching assistant. Outside of Skillcrush, she might be found juggling freelance client projects, dabbling in writing or illustration, or catching up on the latest cool CSS tricks.
Karalyn works as a teaching assistant for Visual Design and UX at Skillcrush. She owns her own freelance design business in Portland, Maine, and has a background in marketing and graphic design.
Have a question? Our team of expert instructors is here for you around the clock:
GET HELPFUL FEEDBACK ON YOUR WORK
VIDEO CHAT IN GROUP Q&A SESSIONS
SHOOT US A QUICK EMAIL
With 1-on-1 support from your instructors & Skillcrush community, you’ll accomplish more than you ever thought possible.
Frequently Asked Questions
Do I need to have previous tech experience to succeed in this Course?Not at all! This course is perfect for beginners with zero coding experience. You just need to have a basic understanding of computers and be able to upload and download files.
Should I have a Mac or a PC to take this course?The only thing you need is a computer with access to the web. You should be able to stream YouTube or Vimeo videos and download/upload materials like photos and documents. We recommend a Mac for your future career in tech as Macs tend to be the industry standard, BUT a Windows PC will work fine too.
How long will I have access to my Course?Once you’ve completed payment for the course, you’ll have access to it for LIFE.
What software will I need for the Visual Designer Course, and what does it cost?The software used are the Adobe Creative Cloud Suite, which includes a 7-day free trial and costs $49.99 monthly thereafter, plus an optional $29.99/month on UXPin. To see a more detailed breakdown of costs, visit our technical requirements & costs guide.
What does a visual designer do?Visual designers are the problem solvers of the design world! Think of them as the graphic designers of the digital world. They are responsible for collaborating with ALL different kinds of people (marketers, salespeople, developers, you name it), and should be confident in their decision making skills.
How do you become a visual designer?First, you’ll need to learn the fundamentals of design and how it relates to design thinking. This approach to problem solving is entirely unique and requires knowledge in graphic design, user experience design and user interface design. And don’t worry if you’ve never heard of these terms before––that’s what our Visual Designer Course is for!
What is the difference between a visual designer and graphic designer?Great question! While both share a similar toolkit, graphic design can be considered a narrower field focused on mainly print projects. Designers of today need to have a wide skill set to work with different technologies in order to remain competitive in the job market. Rather than focusing on one small subset of design, visual designers encompass it all, with skills in branding, illustration, UX and UI design, web design, typography, color theory and iconography. For more information, check out our blog post on this topic here.
How do I get started as a designer?We’ve made it easy for you––enroll in our Visual Designer Course today!
You don’t have to go back to school. You don’t need to be under 30, 40, or even 60. You don’t have to leave your job or take time off. You don’t even have to know a single thing about code—if you can download a file, you’re tech-savvy enough.
I really thought I was stuck between a rock and a hard place after I graduated college with a liberal arts degree and needed more schooling—and scholarships—in order to get a decent job. My life has completely changed! All of my friends and family are so impressed, and it has brought a certain kind of confidence in my abilities not only as a "techie" but as a mom, and person in general that I could switch careers and understand and DO it. You really can't put a price on that.
Freelance Visual Designer and Developer
I like how I don't have a boss blowing down my neck 9-5 making sure that I'll do my work. I like how I can do my work when it fits with my general workflow (sometimes that's late at night). It also gives me the freedom to price myself, continuing to build my self-confidence to stand up for my worth.
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