Skillcrush Career Blueprint

Digital Marketing

Build buzz online and tap into a creative, high-paying career with endless opportunities

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  • 3 MONTHS

    Average time to complete


    Learn at your own pace!

  • 16,850

    Students Enrolled

  • 4.81/5

    Rating on Course Report

Digital marketers are planners and creative strategists.

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Every online product and service needs a digital marketer to find the people who would most enjoy it, then bring them to the door. Digital marketers dream up exciting online campaigns that speak to their target audience, then find the best channels to reach them. Many digital marketers choose to specialize in certain areas, like Search Engine Optimization (SEO), social media, content, or email marketing.

Digital marketers spend their days understanding the needs of their target audience, translating business goals into creative online marketing campaigns, and staying on top of digital media trends. If you love planning events, playing strategy games, creating social buzz, or even finding the perfect gift for that friend who has everything, then digital marketing is a perfect job for you.

  • $65K


  • 63,000+


  • 15%


Blueprint Class Outline

Pre-requisites: None

  • Class 1

    Intro to Digital Marketing Icon

    Skillcrush 109

    Intro to Digital Marketing

    The best digital marketers know that a successful digital marketing campaign is all about laying the proper foundation. In this class you will begin by identifying your target audience and use research to get inside their heads. Then you will gain a high-level view of all the major digital marketing channels so that you can craft the most effective marketing strategy for reaching your target audience cost-effectively. Finally, you will learn to set up best-in-class reporting and marketing analytics to ensure that you’re always on the right path.

    You'll Learn:

    • Digital Marketing Strategy
    • Web Analytics
    • Digital Campaign Reporting
  • Class 2

    SEO, Content & Social Media Marketing Icon

    Skillcrush 209

    SEO, Content & Social Media Marketing

    The cornerstone of any organic digital marketing strategy will always be the holy trinity of content marketing, SEO, and social media marketing. In this class you will gain hands on experience writing blog posts, ebooks, guest posts, and any other manner of online content to address the fundamental problems and concerns of your target audience. Then you will learn how to put those pieces of content in your ideal market’s hands using SEO, email and social media marketing.

    You'll Learn:

    • Search Engine Optimization (SEO)
    • Content Marketing
    • Social Media Marketing
    • Email Marketing
  • Class 3

    All Things Paid Advertising Icon

    Skillcrush 309

    All Things Paid Advertising

    Back in the days of traditional marketing, if you wanted to launch an ad, your options were relatively slim: newspaper, tv, radio, and billboards was really all you had. Today’s world of internet marketing is a completely different story: the world of paid advertising has EXPLODED. In this class you will learn the ins-and-outs of buying media across all the major digital channels: display, search, video, sponsored content and social media.

    You'll Learn:

    • Display Ad Buying
    • Search Engine Marketing
    • Social Media Ad Buying
    • Video Ads
    • Sponsored Content

Tools you will learn:



    Gain a deeper understanding of your customers through data analyzation.

  • Leadpages Icon


    Confidently grow your business by turning clicks into customers with high-converting landing pages and lead generation campaigns.

  • Moz Icon


    Drive customers to your site with this all-in-one SEO tracking and research toolset.

  • Mailchimp Icon


    Create email campaigns to keep your audience engaged.

  • Facebook Business Manager Icon

    Facebook Business Manager

    Manage your Facebook ad accounts, Pages, and the people who work on them — all in one place, for free.

  • Google Adwords Icon

    Google Adwords

    Get in front of customers when they’re searching for businesses like yours.


Your Digital Marketing Portfolio

By the end of this digital marketing course, you’ll have completed a start-to-finish marketing project for a fictitious company, using the following skills:

  • Digital Marketing Strategy

    Digital Marketing Strategy Icon
    Digital Marketing Strategy Icon

    Digital Marketing Strategy

    Identify your audience, goals and create a targeted marketing plan.

  • Marketing Analytics & Reporting

    Marketing Analytics & Reporting Icon
    Marketing Analytics & Reporting Icon

    Marketing Analytics & Reporting

    Build comprehensive reports to measure your key performance indicators (KPIs).

  • Search Engine Optimization (SEO)

    Search Engine Optimization (SEO) Icon
    Search Engine Optimization (SEO) Icon

    Search Engine Optimization (SEO)

    Optimize your website and content to maximize organic search traffic.

  • Content Marketing

    Content Marketing Icon
    Content Marketing Icon

    Content Marketing

    Plan your editorial strategy & calendar and write compelling copy that customers can’t help but share.

  • Social Media Marketing

    Social Media Marketing Icon
    Social Media Marketing Icon

    Social Media Marketing

    Reach the right people, at the right time, on the right social media platform.

  • Email Marketing

    Email Marketing Icon
    Email Marketing Icon

    Email Marketing

    Build an ongoing, trusting relationship with your target audience via email.

After completing the program, you will earn:

The Skillcrush Digital Marketing Blueprint

Official Digital Marketing Certificate


The perfect addition to your new Digital Marketer portfolio, resume, AND LinkedIn profile!

Student Icon

How Do I Know If The Digital Marketing Blueprint Is for Me?

This Blueprint Is for You If:

  • You want to build confidence and make money with digital marketing skills
  • You’ve dabbled in SEO and social media but need to learn digital marketing fundamentals
  • You like learning to be fun and collaborative

This Blueprint Is Not for You If:

  • You already know everything there is to know about digital marketing
  • You want to learn advanced topics such as marketing operations, automation, workflow, and managing marketing teams
  • You want to learn to code or design websites
  • You believe learning has to be serious in order to be effective and life-changing

Your instructors are ALWAYS here to help.

  • Alumni Icon



    Aleia is a creative writing major turned self-taught web developer. With the help of Skillcrush, she used her code skills to help her quit her day job and join the ranks of full-time creative. When she’s not #skillcrushingit, she’s helping connecting digital and physical product sellers to their profits!



    Chelsea oversees curriculum development at Skillcrush. She's developed and taught numerous courses in coding, design, freelancing, writing, editing, publishing, communication, and other professional skills.

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Have a question? Our team of expert instructors is here for you around the clock:









With 1-on-1 support from your instructors & Skillcrush community, you’ll accomplish more than you ever thought possible.

Frequently Asked Questions

  • What is the difference between digital marketing and traditional marketing?

    The only difference between digital marketing and so-called “traditional” marketing is what medium (often called a marketing channel) you use. For example, traditional marketers will use traditional marketing channels such as direct mail, television, newspaper, public relations for print publications, radio, billboards, etc. to reach their target market. In digital marketing, you use all the same tactics (buyer personas, copywriting, audience targeting) but instead of traditional analog channels, you use digital marketing channels such as display ads, search engine marketing, email marketing, social media marketing, etc.
  • How much does a digital marketer earn? How much do entry level marketing jobs pay?

    According to the website Indeed, the average salary for a digital marketer is $63,609. That said, digital marketing salaries may start on the lower end—the average salary for a marketing intern is $32,956—they can go quite high: the average salary for Directors of Marketing is $82,100, and it’s common for more senior level digital marketers to make well over $100,000. Although it depends on the area of the country and the field, entry level salaries tend to be in the $30-40,000 range. According to, the average salary for a marketing coordinator is 39,542, for marketing assistants it’s $36,088, and for Social Media Managers it’s $48,933.
  • Can digital marketers work from home?

    Absolutely! There are two major ways that digital marketers can work from home: First, digital marketing is a great skill for freelancing. Many digital marketers work as consultants for small and medium sized businesses, either leading up all their marketing efforts or pitching in on a specific campaign or marketing channel (eg. social media marketing). Many freelance digital marketers make great livings working primarily from home and only traveling to their client’s offices occasionally (if at all). The second major way that digital marketers work from home is by working remotely for one business. In this scenario, some digital marketers are actually employees for the company. Remote jobs like this can be harder to find, simply because it’s more rare for companies to hire remote workers vs. hiring remote freelancers. That said, the number of remote jobs is growing rapidly!
  • What is the difference between digital marketing, online marketing, and internet marketing?

    Good news! There’s no difference :) Digital marketing, online marketing, and internet marketing are three terms that all mean the same thing: marketing activities that take place on the Internet!
  • What are entry level marketing job titles?

    Congratulations! Digital marketing is an AWESOME field for entry level jobs. But like most things in technology there are dozens of different job titles :) That said, here are a few key terms that are commonly used for entry level jobs, such as “intern”, “coordinator,” “assistant,” and of course “junior.” On the flip side, if the title includes the terms “senior”, “manager”, or “director” those are probably more senior roles. Some examples of common entry-level titles in digital marketing are: marketing assistant, social media marketer, digital marketer, social media coordinator, programmatic associate, and digital marketing coordinator.
  • Do I need to have previous tech experience to succeed in this Blueprint?

    Not at all! This blueprint is perfect for beginners with zero coding experience. You just need to have a basic understanding of computers and be able to upload and download files.
  • Should I have a Mac or a PC to take this course?

    The only thing you need is a computer with access to the web. You should be able to stream YouTube or Vimeo videos and download/upload materials like photos and documents. We recommend a Mac for your future career in tech as Macs tend to be the industry standard, BUT a Windows PC will work fine too.
  • How long will I have access to my Blueprint?

    Once you’ve completed payment for the course, you’ll have access to your Blueprint for LIFE.

Skillcrush Reviews

You don’t have to go back to school. You don’t need to be under 30, 40, or even 60. You don’t have to leave your job or take time off. You don’t even have to know a single thing about code—if you can download a file, you’re tech-savvy enough.

  • Emily Martens Headshot

    Within a month of finishing my Front End Developer Blueprint, I landed my first client. I made back the money that it cost to take the Blueprint AND paid my car note with that first job!

    Emily Martens

    Web Developer


    My dream has literally come true and is really working. Now that I have tech skills, I work from home, earn a decent wage, spend time with my children, code (which I love), and continue to learn.



  • Nathalia Bailey Headshot

    I dove into my Front End Developer Blueprint in March and April while I was living in Europe, and then I returned home and started freelancing. Honestly, I didn’t even finish the Blueprint until November.... I was so busy taking on work that didn’t need it!

    Nathalia Bailey

    Freelance Developer

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