Skillcrush Course

Digital Marketing

Digital marketers are planners and creative strategists.

Every online product and service needs a digital marketer to find the people who would most enjoy it, then bring them to the door. Digital marketers dream up exciting online campaigns that speak to their target audience, then find the best channels to reach them. Many digital marketers choose to specialize in certain areas, like Search Engine Optimization (SEO), social media, content, or email marketing.

Digital marketers spend their days understanding the needs of their target audience, translating business goals into creative online marketing campaigns, and staying on top of digital media trends. If you love planning events, playing strategy games, creating social buzz, or even finding the perfect gift for that friend who has everything, then digital marketing is a perfect job for you.

Course Outline

Prerequisites: None

  • Introduction to Digital Marketing Icon

    Introduction to Digital Marketing

    The best digital marketers know that a successful digital marketing campaign is all about laying the proper foundation. In this class, you’ll identify your target audience and use research to get inside their heads. Then you’ll gain a high-level view of all the major digital marketing channels so that you can craft the most effective marketing strategy for reaching your target audience cost-effectively. Finally, you’ll set up best-in-class reporting and marketing analytics to ensure that you’re always on the right path.

    You’ll Learn:

    • Digital Marketing Methodology
    • The Buyer’s Journey
    • Data Analytics
    • Sales Funnel
    • Landing Pages
    • Email Campaigns & Reporting

    Projects for your portfolio:

  • SEO, Social Media, and Content Marketing  Icon

    SEO, Social Media, and Content Marketing

    The cornerstone of any organic digital marketing strategy will always be the holy trinity: content marketing, SEO, and social media marketing. In this class, you’ll gain hands-on experience creating high-quality content to address the fundamental problems, concerns, and needs of your target audience. Then you’ll learn how to put that content in your ideal customer’s hands using SEO, social media, and content marketing.

    You’ll Learn:

    • Content Marketing Strategy
    • Blogging
    • On- and Off-Page SEO
    • SEO Link-Building
    • Social Media Marketing

    Projects for your portfolio:

  • Driving Sales with Paid Ads Icon

    Driving Sales with Paid Ads

    Back in the days of traditional marketing, if you wanted to launch an ad your options were relatively slim: newspaper, tv, radio, and billboards were really all you had. Today’s world of internet marketing is a completely different story: the world of paid advertising has exploded. In this class, you’ll learn the ins and outs of buying media across major digital channels, including search and social media.

    You’ll Learn:

    • Targeted Ads
    • Search Engine Marketing
    • Social Media Ad Buying
    • Display Ad Buying

    Projects for your portfolio:

Tools you will learn:

  • Moz
  • Mailchimp
  • Facebook Ad and Business Manager
  • Google Adwords

Your Digital Marketing Portfolio

By the end of this digital marketing course, you’ll have completed a start-to-finish marketing project for a fictitious company, using the following skills:

  • Digital Marketing Strategy

    Digital Marketing Strategy

    Identify your audience, goals and create a targeted marketing plan.

  • Marketing Analytics & Reporting

    Marketing Analytics & Reporting

    Build comprehensive reports to measure your key performance indicators (KPIs).

  • Search Engine Optimization (SEO)

    Search Engine Optimization (SEO)

    Optimize your website and content to maximize organic search traffic.

  • Content Marketing

    Content Marketing

    Plan your editorial strategy & calendar and write compelling copy that customers can’t help but share.

  • Social Media Marketing

    Social Media Marketing

    Reach the right people, at the right time, on the right social media platform.

  • Email Marketing

    Email Marketing

    Build an ongoing, trusting relationship with your target audience via email.

After completing the program, you will earn:

The Skillcrush Digital Marketing Course

Official Digital Marketing Certificate

How Do I Know If The Digital Marketing Course Is for Me?

This Course Is For You If:

  • You want to build confidence and make money with digital marketing skills
  • You’ve dabbled in SEO and social media but need to learn digital marketing fundamentals
  • You like learning to be fun and collaborative

This Course Is Not For You If:

  • You already know everything there is to know about digital marketing
  • You want to learn advanced topics such as marketing operations, automation, workflow, and managing marketing teams
  • You want to learn to code or design websites
  • You believe learning has to be serious in order to be effective and life-changing

Your instructors are ALWAYS here to help.

  • Aleia Walker

    Digital Marketing Instructor

    Aleia Walker is the Digital Marketing Specialist here at Skillcrush. Skillcrush alum and former web developer, Aleia has a passion for words, spreadsheets, and teaching others how to make marketing less scary. When she’s not #skillcrushingit she’s helping creatives turned educators develop marketing strategies for their products and building an indoor jungle in her Atlanta home.



    Chelsea oversees curriculum development at Skillcrush. She’s developed and taught numerous courses in coding, design, freelancing, writing, editing, publishing, communication, and other professional skills.

Have a question? Our team of expert instructors is here for you around the clock:





With 1-on-1 support from your instructors & Skillcrush community, you’ll accomplish more than you ever thought possible.

Frequently Asked Questions

  • What is the difference between digital marketing and traditional marketing?

  • How much does a digital marketer earn? How much do entry level marketing jobs pay?

  • Do I need to have previous tech experience to succeed in this Course?

  • What kind of jobs/work will I be able to do after this course?

  • Can digital marketers work from home?

  • What is the difference between digital marketing, online marketing, and internet marketing?

  • Do I need to know design?

  • What software will I need for the course?

  • How long will I have access to my Course?

  • Should I have a Mac or a PC to take this course?

Skillcrush Reviews

You don’t have to go back to school. You don’t need to be under 30, 40, or even 60. You don’t have to leave your job or take time off. You don’t even have to know a single thing about code—if you can download a file, you’re tech-savvy enough.

  • I like how I don’t have a boss blowing down my neck 9-5 making sure that I’ll do my work. I like how I can do my work when it fits with my general workflow (sometimes that’s late at night). It also gives me the freedom to price myself, continuing to build my self-confidence to stand up for my worth.

    Lily Montemayer

    Freelance Designer

  • Just weeks ago, I was hired full-time as a web design manager at a digital marketing firm. I’ve more than doubled my salary and now get perks like an additional annual bonus, three weeks vacation, and flex time… all thanks to Skillcrush.

    Margie Southworth

    Web Design Manager

  • I dove into my Front End Developer Course in March and April while I was living in Europe, and then I returned home and started freelancing. Honestly, I didn’t even finish the course until November…. I was so busy taking on work that didn’t need it!

    Nathalia Bailey

    Freelance Developer

Choose the plan that’s right for you

Sign up for your personalized learning program right now! If you’re not completely satisfied within the first 14 days of your program, we’ll give you a full refund.



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