THE USER EXPERIENCE DESIGN COURSE (FREE)

CLASS 1: UX RESEARCH  

In this class you will learn how to think like a design professional and immerse yourself in user experience research, trying to answer that age-old question: what do users want?  

You'll Learn:  

• UX Design Best Practices
• User Personas & User Journey Mapping
• Data Analysis
• Design Ideation 

CLASS 2: INFORMATION ARCHITECTURE AND PROTOTYPING  

In this class you’ll combine your research and skills with industry tools to create a professional website prototype: a wireframe! 

You'll Learn: 

• Information Architecture
• Navigation & Layout
• Wireframing
• Prototyping

CLASS 3: USER TESTING AND ITERATION

In this class you'll set up and run your user test, you’ll analyze the data you collect to make decisions, create better versions based on feedback, and learn portfolio tips to help you become a successful UX Designer! 

You'll Learn:

• Usability Testing
• Data Analysis
• UX Strategy
• Portfolio Presentation

THE DIGITAL MARKETING COURSE (FREE)

CLASS 1: INTRODUCTION TO DIGITAL MARKETING

In this class, you’ll identify your target audience and use research to get inside their heads. 

You'll Learn:  

• Digital Marketing Methodology
• The Buyer’s Journey
• Data Analytics
• Sales Funnel
• Landing Pages
• Email Campaigns & Reporting 

CLASS 2: SEO, SOCIAL MEDIA, AND CONTENT MARKETING 

In this class, you’ll gain hands-on experience creating high-quality content to address the fundamental problems, concerns, and needs of your target audience.

You'll Learn: 

• Content Marketing Strategy
• Blogging
• On- and Off-Page SEO
• SEO Link-Building
• Social Media Marketing 

CLASS 3: DRIVING SALES WITH PAID ADS

In this class, you’ll learn the ins and outs of buying media across major digital channels, including search and social media.

You'll Learn:

• Targeted Ads
• Search Engine Marketing
• Social Media Ad Buying
• Display Ad Buying