Skillcrush Career Certification

Digital Marketing

Give your team best-in-class digital marketing skills

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  • SUPPORTIVE COMMUNITY

    Receive 1-on-1 instructor support

  • FLEXIBLE LEARNING

    Learn at your own pace!

  • 4.81/5

    Rating on Course Report

  • 4.8/5

    Rating on Course Report

Digital marketers are planners and creative strategists.

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Every digital marketing team needs people who dream up exciting online campaigns that speak to their company’s target audience, then finds the best channels to reach them. Digital marketing teams must be well-versed in a range of skills from Search Engine Optimization (SEO), social media, content, and email marketing to make their marketing engine run effectively and smoothly.

With Skillcrush’s all-inclusive Digital Marketing Certification, you can ensure your team spends their days understanding the needs of your company’s audience, translating business goals into creative online campaigns, and staying on top of digital trends–making your job that much easier!

  • 35%
  • 78%
  • 40%

Blueprint Class Outline

Prerequisites: None

  • Class 1

    Introduction to Digital Marketing Icon

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    Introduction to Digital Marketing

    The best digital marketers know that a successful digital marketing campaign is all about laying the proper foundation. In this class, you’ll identify your target audience and use research to get inside their heads. Then you’ll gain a high-level view of all the major digital marketing channels so that you can craft the most effective marketing strategy for reaching your target audience cost-effectively. Finally, you’ll set up best-in-class reporting and marketing analytics to ensure that you’re always on the right path.

    You'll Learn:

    • Digital Marketing Methodology
    • The Buyer’s Journey
    • Data Analytics
    • Sales Funnel
    • Landing Pages
    • Email Campaigns & Reporting

  • Class 2

    SEO, Social Media, and Content Marketing  Icon

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    SEO, Social Media, and Content Marketing

    The cornerstone of any organic digital marketing strategy will always be the holy trinity: content marketing, SEO, and social media marketing. In this class, you’ll gain hands-on experience creating high-quality content to address the fundamental problems, concerns, and needs of your target audience. Then you’ll learn how to put that content in your ideal customer’s hands using SEO, social media, and content marketing.

    You'll Learn:

    • Content Marketing Strategy
    • Blogging
    • On- and Off-Page SEO
    • SEO Link-Building
    • Social Media Marketing

  • Class 3

    Driving Sales with Paid Ads Icon

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    Driving Sales with Paid Ads

    Back in the days of traditional marketing, if you wanted to launch an ad your options were relatively slim: newspaper, tv, radio, and billboards were really all you had. Today’s world of internet marketing is a completely different story: the world of paid advertising has exploded. In this class, you’ll learn the ins and outs of buying media across major digital channels, including search and social media.

    You'll Learn:

    • Targeted Ads
    • Search Engine Marketing
    • Social Media Ad Buying
    • Display Ad Buying

Tools your team will learn

Portfolio

Level Up Your Team's Digital Marketing Skills

By the end of this digital marketing course, your team will have completed a start-to-finish marketing project using the following skills:

  • Digital Marketing Strategy

    Digital Marketing Strategy Icon
    Digital Marketing Strategy Icon

    Digital Marketing Strategy

    Identify your audience, goals and create a targeted marketing plan.

  • Marketing Analytics & Reporting

    Marketing Analytics & Reporting Icon
    Marketing Analytics & Reporting Icon

    Marketing Analytics & Reporting

    Build comprehensive reports to measure your key performance indicators (KPIs).

  • Search Engine Optimization (SEO)

    Search Engine Optimization (SEO) Icon
    Search Engine Optimization (SEO) Icon

    Search Engine Optimization (SEO)

    Optimize your website and content to maximize organic search traffic.

  • Content Marketing

    Content Marketing Icon
    Content Marketing Icon

    Content Marketing

    Plan your editorial strategy & calendar and write compelling copy that customers can’t help but share.

  • Social Media Marketing

    Social Media Marketing Icon
    Social Media Marketing Icon

    Social Media Marketing

    Reach the right people, at the right time, on the right social media platform.

  • Email Marketing

    Email Marketing Icon
    Email Marketing Icon

    Email Marketing

    Build an ongoing, trusting relationship with your target audience via email.

After completing the program, your team will earn:

The Skillcrush Digital Marketing Certification

Official Digital Marketing Certificate

Certificate

The perfect addition to your team's new Digital Marketer portfolios, resumes, AND LinkedIn profiles!

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How Do I Know If The Digital Marketing Certification Is Right For My Team?

This Certification Is for You If:

  • You want your team to build confidence in their digital marketing skills
  • Members of your team have dabbled in SEO and social media but need to learn digital marketing fundamentals
  • You like learning to be fun and collaborative

This Certification Is Not for Your Team If:

  • Your team already knows everything there is to know about digital marketing
  • You're completely satisfied with your team's reporting and impact on ROI
  • You believe learning has to be serious in order to be effective and life-changing

Your instructors are ALWAYS here to help.

  • Alumni Icon

    Aleia Walker

    Digital Marketing Instructor

    Aleia Walker is a creative writing major turned developer! With the help of Skillcrush, she developed code skills to pair with her writing prowess and now focuses on creating email marketing campaigns. When she’s not #skillcrushingit, she’s helping busy creatives develop email marketing and tech funnels to sell their own courses!

  • CHELSEA JENNINGS

    DIRECTOR OF CURRICULUM

    Chelsea oversees curriculum development at Skillcrush. She's developed and taught numerous courses in coding, design, freelancing, writing, editing, publishing, communication, and other professional skills.

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Have a question? Our team of expert instructors is here for you around the clock:

  • GET HELPFUL FEEDBACK ON YOUR WORK image

    GET HELPFUL FEEDBACK ON YOUR WORK

  • VIDEO CHAT IN GROUP Q&A SESSIONS image

    VIDEO CHAT IN GROUP Q&A SESSIONS

  • SLACK COMMUNITY image

    SLACK COMMUNITY

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    SHOOT US A QUICK EMAIL

With 1-on-1 support from your instructors & Skillcrush community, you’ll accomplish more than you ever thought possible.

Frequently Asked Questions

Skillcrush Reviews

You don’t have to go back to school. You don’t need to be under 30, 40, or even 60. You don’t have to leave your job or take time off. You don’t even have to know a single thing about code—if you can download a file, you’re tech-savvy enough.

  • Lily Montemayer Headshot

    I like how I don't have a boss blowing down my neck 9-5 making sure that I'll do my work. I like how I can do my work when it fits with my general workflow (sometimes that's late at night). It also gives me the freedom to price myself, continuing to build my self-confidence to stand up for my worth.

    Lily Montemayer

    Freelance Designer

  • Margie Southworth Headshot

    Just weeks ago, I was hired full-time as a web design manager at a digital marketing firm. I've more than doubled my salary and now get perks like an additional annual bonus, three weeks vacation, and flex time... all thanks to Skillcrush.

    Margie Southworth

    Web Design Manager

  • Nathalia Bailey Headshot

    I dove into my Front End Developer Blueprint in March and April while I was living in Europe, and then I returned home and started freelancing. Honestly, I didn’t even finish the Blueprint until November.... I was so busy taking on work that didn’t need it!

    Nathalia Bailey

    Freelance Developer

Choose the plan that's right for you

Sign up for Digital Marketing right now! If you're not completely satisfied within the first 30 days of your program, we'll give you a full refund.

Includes 1-on-1 Instructor Support

DIGITAL MARKETING SUBSCRIPTION

$39/mo.

Flexibility to work for any size team

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ALL ACCESS SUBSCRIPTION

$99/mo.

Save even more for teams of 10+!

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More Questions? We're Here For You.

Skillcrush Team
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