Skillcrush Career Blueprint
Learn how to reach millions using best-in-class digital marketing strategiesENROLL NOW
Grow your audience, all over the world
This year, more than 4 billion people are using the Internet. And over 3 billion of those people are active on social media.
If you have a product or service to sell, it is imperative that you take advantage of the Internet to market. Businesses that get digital marketing expand their audience immeasurably, meaning greater profits and financial success. Importantly for you, those businesses have an insatiable appetite for hiring smart, creative, and well-trained digital marketers, making it one of the most marketable digital skills you can add to your skill set.
Blueprint Class Outline
Introduction to Digital Marketing
The best digital marketers know that a successful digital marketing campaign is all about laying the proper foundation. In this class, you’ll identify your target audience and use research to get inside their heads. Then you’ll gain a high-level view of all the major digital marketing channels so that you can craft the most effective marketing strategy for reaching your target audience cost-effectively. Finally, you’ll set up best-in-class reporting and marketing analytics to ensure that you’re always on the right path.
- Digital Marketing Methodology
- The Buyer’s Journey
- Data Analytics
- Sales Funnel
- Landing Pages
- Email Campaigns & Reporting
Lead Generation Best Practices
Marketing is all about Leads! Leads! Leads! Your key performance indicator (KPI) will always be the number of qualified leads you are able to generate. In this class you will learn the most effective digital lead generating tactics include search engine optimization (SEO), social media marketing, and paid advertising.
- Search Engine Optimization (SEO)
- Social Media
- Paid Media
Lead Nurture & Sales Conversion
It’s easy to think that once you’ve gotten the leads, your job as a marketer is done. Not true! If you’re leads don’t convert into revenue generating sales, all your hard work is for naught. In this class you will learn how to nurture your leads via email marketing best practices, advance them down the buyer’s journey, optimize your website for conversion and hook ‘em with irresistible special offers.
- Buyer’s Journey
- Email Marketing Best Practices
- Conversion Optimization
Tools you will learn:
Learn to use Google's robust and free online spreadsheeting tool to track all manner of marketing analytics.
Buffer makes it easy for businesses and marketing teams to schedule posts, analyze performance, and manage all their accounts in one place.
Develop perfect content and SEO strategies with SEMRush's keyword, backlink, and organic research tools.
Hit the ground running with the world's most popular CRM built for small business growth.
The world's most lightweight and efficient automated marketing software made by creators, for creators.
VWO is the all-in-one platform that helps you conduct visitor research, build an optimization roadmap, and run continuous experimentation.
Your Digital Marketing Portfolio
By the end of this Blueprint, you’ll have completed a start-to-finish marketing project for a fictitious company, using the following skills:
Get to know your customer inside & out so that you focus on the right marketing tactics.
Set up professional grade marketing reports to continuously track your key performance indicators (KPIs).
Maximizing Return on Investment (ROI)
Maximizing Return on Investment (ROI)
Ensure that you’re always spending your time & money on the most effective marketing tactics.
Traffic & Lead Generation
Traffic & Lead Generation
Generate traffic & leads with best-in-class digital marketing strategies.
Build trust with your leads to maximize their likelihood to convert.
Optimize your website to become a non-stop, 24-hour sales generating machine.
After completing the program, you will earn:
The Skillcrush Digital Marketer Blueprint
Official Certificate of Completion
The perfect addition to your new Digital Marketer portfolio, your resume, AND your LinkedIn profile!
How Do I Know If This Blueprint Is for Me?
This Blueprint Is for You If:
- You want to build confidence and make money with digital marketing skills
- You’ve dabbled in SEO and social media but need to learn digital marketing fundamentals
- You like learning to be fun and collaborative
This Blueprint Is Not for You If:
- You already know everything there is to know about digital marketing
- You want to learn advanced topics such as marketing operations, automation, workflow, and managing marketing teams
- You want to learn to code or design websites
- You believe learning has to be serious in order to be effective and life-changing.
Your instructors are ALWAYS here to help.
FRONT END INSTRUCTOR
Aleia is a creative writing major turned self-taught web developer. With the help of Skillcrush, she used her code skills to help her quit her day job and join the ranks of full-time creative. When she’s not #skillcrushingit, she’s helping connecting digital and physical product sellers to their profits!
DIRECTOR OF CURRICULUM
Chelsea oversees curriculum development at Skillcrush. She's developed and taught numerous courses in coding, design, freelancing, writing, editing, publishing, communication, and other professional skills.
Have a question? Our team of expert instructors is here for you around the clock:
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With 1-on-1 support from your instructors & Skillcrush community, you’ll accomplish more than you ever thought possible.
Frequently Asked Questions
Do I need to have previous tech experience to succeed in this Course?Not at all! This course is perfect for beginners with zero coding experience. You just need to have a basic understanding of computers and be able to upload and download files.
Should I have a Mac or a PC to take this course?The only thing you need is a computer with access to the web. You should be able to stream YouTube or Vimeo videos and download/upload materials like photos and documents. We recommend a Mac for your future career in tech as Macs tend to be the industry standard, BUT a Windows PC will work fine too.
What software will I need for the Front End Developer Course, and what does it cost?You don’t need to have any special software before you start the Course. We’ll introduce you to all the software or apps you need as you go through the course, and we do our best to minimize costs for our students by providing free alternatives, making sure you are aware of free trials, and offering you discount codes where they are available. The software used in the Front End Developer Course is the Adobe Photoshop photography plan, which includes a 7-day free trial and costs $9.99 monthly thereafter. You will also need access to a hosting service, which will set you back about $12-15 per month.
You don’t have to go back to school. You don’t need to be under 30, 40, or even 60. You don’t have to leave your job or take time off. You don’t even have to know a single thing about code—if you can download a file, you’re tech-savvy enough.
Within a month of finishing my Front End Developer Course, I landed my first client. I made back the money that it cost to take the course AND paid my car note with that first job!
My dream has literally come true and is really working. Now that I have tech skills, I work from home, earn a decent wage, spend time with my children, code (which I love), and continue to learn.
I dove into my Front End Developer Course in March and April while I was living in Europe, and then I returned home and started freelancing. Honestly, I didn’t even finish the course until November.... I was so busy taking on work that didn’t need it!
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