Skillcrush Career Blueprint

Advanced Digital Marketer

Become a top-performing marketer by learning best-in-class digital marketing strategies

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  • 3 MONTHS

    Average time to complete

  • LIFETIME ACCESS

    Learn at your own pace!

  • 2,356

    Students Enrolled

  • 4.81/5

    Rating on Course Report

Excel in your digital marketing career with cutting edge skills

intro video poster

In these days of social media everyone thinks they’re a “digital marketer.” But true marketing professionals know that building sustainable, scalable companies that drive consistent profits takes more than just a tweet or two.

In order to advance your career it’s imperative that you know how to set up the proper marketing systems that will grow as your audience (and team) grows. That means bullet-proof marketing tracking and analytics, a best-in-class marketing technology stack, and the ability to execute on-time, every-time (even if that means taking on the design and coding of marketing assets yourself).

The good news: with the right sets of processes and systems in place, you can expand your reach, and marketing career, beyond your wildest imagination.

  • $80K

    $80K

  • 200,000+

    200,000+

  • 15%

    15%

Blueprint Class Outline

Pre-requisites: None

  • Month 1

    Marketing Tracking & Analytics Best Practices Icon

    Skillcrush 310

    Marketing Tracking & Analytics Best Practices

    You can not market effectively without proper tracking and data analytics. In this class you will learn how to differentiate between your key performance indicators (KPIs) vs. vanity metrics and use those metrics to drive your analytics and campaign tracking. You will then learn how to make data-driven decisions and when and how to use qualitatively data.

    You'll Learn:

    • Defining KPIs
    • Making decisions with available data
    • Data analytics and reporting best practices
  • Month 2

    Putting Together A Top Performing Marketing Technology Stack Icon

    Skillcrush 311

    Putting Together A Top Performing Marketing Technology Stack

    In the past decade the marketing software landscape has exploded with new tools. In this class you will learn what the top tools are in every category of marketing including email, reporting, nurture, paid advertising, content marketing and more. In addition, you will learn how to find new tools, how to determine if a tool will work for you, and what tools industry leaders are using. Finally, you will learn how to set up your marketing technology stack to reduce complexity and ensure seamless data transfer across platforms.

    You'll Learn:

    • How to find & vet new tools
    • Top tools used by industry leaders
    • How to create a seamless marketing workflow
  • Month 3

    Working with Tech Teams & Third-Party Developers Icon

    Skillcrush 312

    Working with Tech Teams & Third-Party Developers

    One of the biggest challenges for marketing teams day-to-day is working with their technical teams. Too often, marketing campaigns and other initiatives are held up by on-site tech teams that are not prioritizing marketing work, or off-site teams that can be challenging to work with. In this course you will learn how to communicate effectively with technology teams using THEIR language. How to work with tech teams & higher ups to prioritize marketing work. And finally what to do if you’re block and how, when appropriate, to work around the tech team.

    You'll Learn:

    • All the KEY tech lingo
    • How to integrate with tech team workflows
    • Working with third-party tech teams (including offshore)
    • Workarounds for common technical blockers

Tools you will learn:

  • GOOGLE ANALYTICS Icon

    GOOGLE ANALYTICS

    Gain a deeper understanding of your customers through data analyzation.

  • VWO Icon

    VWO

    VWO is the all-in-one platform that helps you conduct visitor research, build an optimization roadmap, and run continuous experimentation.

  • Leadpages Icon

    Leadpages

    Confidently grow your business by turning clicks into customers with high-converting landing pages and lead generation campaigns.

Portfolio

Your Advanced Digital Marketing Portfolio

By the end of this Blueprint, you’ll have completed a start-to-finish marketing project for a fictitious company, using the following skills:

  • Marketing Analytics

    Marketing Analytics Icon
    Marketing Analytics Icon

    Marketing Analytics

    Set up professional grade marketing reports to continuously track your key performance indicators (KPIs).

  • Data-Driven Decision Making

    Data-Driven Decision Making Icon
    Data-Driven Decision Making Icon

    Data-Driven Decision Making

    Maximize the effectiveness of your campaigns by using data to drive all your marketing decisions.

  • Marketing Workflow

    Marketing Workflow Icon
    Marketing Workflow Icon

    Marketing Workflow

    Make sure your team is a clean, lean, digital marketing machine with marketing operations & workflow best practices.

  • All The KEY Tech Lingo

    All The KEY Tech Lingo Icon
    All The KEY Tech Lingo Icon

    All The KEY Tech Lingo

    Learn how to communicate with any developer anywhere in the world by speaking their language.

After completing the program, you will earn:

The Skillcrush Advanced Digital Marketer Blueprint

Official Certificate of Completion

Certificate

The perfect addition to your new Digital Marketer portfolio, your resume, AND your LinkedIn profile!

Student Icon

How Do I Know If This Blueprint Is for Me?

This Blueprint Is for You If:

  • You want to build confidence and make money with digital marketing skills
  • You’ve dabbled in SEO and social media but need to learn digital marketing fundamentals
  • You like learning to be fun and collaborative

This Blueprint Is Not for You If:

  • You already know everything there is to know about digital marketing
  • You want to learn advanced topics such as marketing operations, automation, workflow, and managing marketing teams
  • You want to learn to code or design websites
  • You believe learning has to be serious in order to be effective and life-changing.

Your instructors are ALWAYS here to help.

  • Alumni Icon

    ALEIA WALKER

    FRONT END INSTRUCTOR

    Aleia is a creative writing major turned self-taught web developer. With the help of Skillcrush, she used her code skills to help her quit her day job and join the ranks of full-time creative. When she’s not #skillcrushingit, she’s helping connecting digital and physical product sellers to their profits!

  • CHELSEA JENNINGS

    DIRECTOR OF CURRICULUM

    Chelsea oversees curriculum development at Skillcrush. She's developed and taught numerous courses in coding, design, freelancing, writing, editing, publishing, communication, and other professional skills.

around the clock icon

Have a question? Our team of expert instructors is here for you around the clock:

  • GET HELPFUL FEEDBACK ON YOUR WORK image

    GET HELPFUL FEEDBACK ON YOUR WORK

  • VIDEO CHAT IN GROUP Q&A SESSIONS image

    VIDEO CHAT IN GROUP Q&A SESSIONS

  • SLACK COMMUNITY image

    SLACK COMMUNITY

  • SHOOT US A QUICK EMAIL image

    SHOOT US A QUICK EMAIL

With 1-on-1 support from your instructors & Skillcrush community, you’ll accomplish more than you ever thought possible.

Frequently Asked Questions

  • Do I need to have previous tech experience to succeed in this Blueprint?

    Not at all! This blueprint is perfect for beginners with zero coding experience. You just need to have a basic understanding of computers and be able to upload and download files.
  • Should I have a Mac or a PC to take this course?

    The only thing you need is a computer with access to the web. You should be able to stream YouTube or Vimeo videos and download/upload materials like photos and documents. We recommend a Mac for your future career in tech as Macs tend to be the industry standard, BUT a Windows PC will work fine too.
  • What software will I need for the Front End Developer Blueprint, and what does it cost?

    You don’t need to have any special software before you start the Blueprint. We’ll introduce you to all the software or apps you need as you go through the course, and we do our best to minimize costs for our students by providing free alternatives, making sure you are aware of free trials, and offering you discount codes where they are available. The software used in the Front End Developer Blueprint is the Adobe Photoshop photography plan, which includes a 7-day free trial and costs $9.99 monthly thereafter. You will also need access to a hosting service, which will set you back about $12-15 per month.
  • How long will I have access to my Blueprint?

    Once you’ve completed payment for the course, you’ll have access to your Blueprint for LIFE.

Skillcrush Reviews

You don’t have to go back to school. You don’t need to be under 30, 40, or even 60. You don’t have to leave your job or take time off. You don’t even have to know a single thing about code—if you can download a file, you’re tech-savvy enough.

  • Emily Martens Headshot

    Within a month of finishing my Front End Developer Blueprint, I landed my first client. I made back the money that it cost to take the Blueprint AND paid my car note with that first job!

    Emily Martens

    Web Developer

  • ANTONIA CRONIN Headshot

    My dream has literally come true and is really working. Now that I have tech skills, I work from home, earn a decent wage, spend time with my children, code (which I love), and continue to learn.

    ANTONIA CRONIN

    WEB DEVELOPER

  • Nathalia Bailey Headshot

    I dove into my Front End Developer Blueprint in March and April while I was living in Europe, and then I returned home and started freelancing. Honestly, I didn’t even finish the Blueprint until November.... I was so busy taking on work that didn’t need it!

    Nathalia Bailey

    Freelance Developer

Choose the plan that's right for you

Sign up for your personalized learning program right now! If you're not completely satisfied within the first 30 days of your program, we'll give you a full refund.

Includes Lifetime Access!

3 MONTHLY PAYMENTS

$199

Low monthly payment

ONE-TIME

$499

Save $98!

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Skillcrush Team
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