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When you’re new to tech (or any industry), building your client base can feel like an incredible uphill climb. You’ve probably spent time researching and brainstorming ways to find clients to sustain your freelance business.
You’ve created an impressive tech portfolio showcasing all of your new skills. You’ve honed your elevator pitch to gleaming perfection. You’ve studied how to market yourself on Twitter and Instagram. You’ve even looked at online advertising as a way to get new business. In short, you’ve done absolutely everything you can think of.
But have you thought about creating a newsletter?
One of the most effective ways to build up a list of clients who want to pay you is to start a newsletter.
It might seem counter intuitive, but think about it: If someone gives you her email address and reads interesting newsletters you send her way? You know she’s into your work and what you can do to help her. She is pre-qualified as a potential client, and she even wants you to email her.
Now, newsletters don’t have to be stuffy corporate affairs.
In fact, they don’t even have to include news! You can write about anything in your newsletter, as long as it promotes the kind of work you do and helps you make a strong connection with your list.
Here are just a few things your newsletter could include:
- Useful resources and information
- Essays and opinion pieces
- Ideas to solve a problem your readers might be facing
- Personal accomplishments
- Or you could even write about nothing at all!
Your newsletter can be whatever you want it to be, and whatever you think will reach your prospective clients and turn them from prospects into happy, paying customers!
IN THIS GUIDE, YOU’RE GOING TO LEARN:
- Why you should start a newsletter to get more clients
- Why a personal newsletter trumps social media 9 times out of 10
- How to format, design, and plan your newsletter
- What to write about in your newsletter, even if you don’t consider yourself a writer
- How to make sure people actually READ your newsletter
- How to turn your newsletter into a client generating machine
Cameron is a staff writer here at Skillcrush, and spends most of her time writing and editing blog posts and Ultimate Guides. She's been a freelance writer, editor, and author for going on a decade, writing for some of the world's leading web design and tech blogs. When she's not writing about design, she spends her time writing screenplays and making films (and music videos for rock and metal bands!) in Vermont's Northeast Kingdom.