Infograpics can generate major traffic for sites and blogs. People love infographics. Little bits of text combined with pictures is the way people want to consume information. In 2013, social media analytics company Socialbakers reported that 93% of the most engaging posts on Facebook were images, up from 85% in 2012. Only 3% of the most engaging posts in 2013 were regular status updates.
But there is an art to the infographic. “The best infographics tell complete stories,” writes Randy Krum, author of Cool Infographics: Effective Communication with Data Visualization and Design. “Infographics have become more like articles or speeches than charts. Their purpose can be categorized into the same three objectives as public speaking: to inform, entertain, or persuade an audience.”
Infographics can play a huge role in branding because they are a great way to self-advertise using original data (Pro tip: Always be sure to put your company’s name on the image for when other sites repost it!). Buffer just did a great post on all the data you can use from your own company to produce a dynamic infographic. So after you decide on the data to use, here are some great resources that will help you build your infographic!
Venngage provides a simple way to publish and create infographics. You can choose from templates, themes, and hundreds of charts and icons, as well as upload your own images and backgrounds.
Want to see how you interact with your social media networks in visual form? This free Windows app lets you monitor your social media activity and generate infographics based on that data.
Easel.ly provides pre-designed infographic templates that you can customize with objects, shapes, and text.
Besides just being fun to say, Dipity helps you create timelines using data.
This is a great resource for creating interactive infographics. Plus, it doesn’t take a genius to learn how to use it.
Piktochart provides many themes and templates in categories devoted to areas such as the environment or science and technology. Fonts can be changed, text resized, and graphics added or removed. You can also add charts and diagrams.
Similar to Piktochart, Infogr.am claims there “are now more infographics produced in Infogr.am every month than during the entire history of mankind.”