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Volkswagen doesn’t believe in women engineers

Volkswagen’s Super bowl commercial puts us back 15 years, thank god Goldieblox is there to set them straight, and then Microsoft reminds us that technology is really about improving the human experience.

What? You watch the super bowl to see the game?! Even if we did consider that (only for a second), we quickly gave up as soon as Peyton Manning couldn’t get the ball across the touchdown line for THREE WHOLE QUARTERS. We don’t care that he set some kind Super Bowl completion record, it was BAD.

Fortunately, the commercials were there to keep us entertained.

Our picks of the worst, better, and BEST superbowl commercials of 2014:

Worst: Volkswagen

Did you catch the Volkswagen commercial? You know that one where every time a Volkswagen drove past 100,000 miles a German Engineer sprouts angel wings and then rainbows start shooting out of their you know whats…

Not only was it weird, but it demonstrated a pretty dim view of the engineering industry: evidently, almost no women nor people of color work for Volkswagen as an engineers, and the three who do never earned their angel wings.

Volkswagen 0, Humanity -20

Better: Goldieblox

Fortunately, Goldieblox was there to set those Germans straight. Goldieblox, a children’s toy company, won this ad in the Intuit Small Business Big Game competition.

Goldieblox creator Debbie Sterling has said “I’m creating GoldieBlox to inspire girls the way Legos and Erector sets have inspired boys, for over 100 years, to develop an early interest and skill set in engineering. It’s time to motivate our girls to help build our future.”

In the ad, a group of girls decide enough is enough and it’s time to build a rocket to shoot all of their pink and frilly toys up into outer space, where they belong.

Little girl rocket engineers saying NO THANK YOU to Hasbro and the like? Now that’s a view of engineering we can get behind.

Best: Microsoft

And yet, even Goldieblox couldn’t compete with the inspiration coming out of Microsoft’s Superbowl ad.

Get your tissues handy, because this ad is a doosey.

The ad begins by asking the open ended question: what is technology? It then counts, one by one, moments from the last few years where technology has changed the lives of individuals by giving them the ability to see, hear, speak, and walk, and allowed others to participate in big life moments, such as the birth of their child, even when oceans away.

And then the end, featuring retired NFL player Stephen Gleason holding his son in his lap…heartbreaking.

Really, our description can’t do it justice. Just. Watch. It. Now.

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2 comments

  1. How clueless can a marketing agency be in 2014? And how bad is marketing & the Exec.Team at Volkswagon who approved it? I knew the second I saw the ad, it was trouble and my husband loved it when the next day, Good Morning America agreed.

    Of course, I had to DO SOMETHING so I headed straight to Michael’s to exact my revenge w/the help of my 10 year old daughter, Kenzie (see picture). Still need to glue beautiful white feathers but busy w/Skillcrush 102. Hopefully we’ll have them done by then so Kenzie who’s already a coder (her $800 RPG Kickstarter project went viral and raised $20K in 2 days primarily b/c her older brothers said she’d never do it) & I can take a picture and post it to celebrate!

    Does making your own angel wings count as being part of the maker movement or is it just “crafting” unless we use a 3D printer?

  2. Guest Replied

    How clueless can a marketing agency be in 2014? And how bad is marketing & the Exec.Team at Volkswagon who approved it? I knew the second I saw the ad, it was trouble and my husband loved it when the next day, Good Morning America agreed.

    Of course, I had to DO SOMETHING so I headed straight to Michael’s to exact my revenge w/the help of my 10 year old daughter, Kenzie (see picture). Still need to glue beautiful white feathers but busy w/Skillcrush 102. Hopefully we’ll have them done by then so Kenzie who’s already a coder (her $800 RPG Kickstarter project went viral and raised $20K in 2 days primarily b/c her older brothers said she’d never do it) & I can take a picture and post it to celebrate!

    Occurs to me, does making your own angel wings count as being part of the maker movement?

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