Brianne Garcia

Brianne Garcia is currently a fellow at the Tow Knight Center for Entrepreneurial Journalism at CUNY. She is working on a fashion startup, PARCELD, which plans to “Take the hassle out of the hunt.” She’s obsessed with Pinterest. She tweets @brianne_garcia.

Why do you think technology is important?
Honestly, this is a question that I ask myself everyday, because I am attempting to launch a business in this space and I want to know everything. Technology is important for so many reasons, but I think the most important reason today, tomorrow and next week, is because it connects us and allows, even forces, us to communicate with one another and the world. Technology is definitely the cool guy in the cafeteria right now, but I am more interested in how it will allow us to progressively learn more about one another, our habits and ourselves.

What is the best advice you’ve ever been given?
Everything is a chance for an idea; pay attention to everything. I’ve been given a lot of really great advice, but after hearing this, I felt like my mind opened up and started functioning differently. Also, most recently, someone told me to use my naïveté to my advantage; I have my whole life to be jaded.

You’re making the jump into entrepreneurship… what problem are you trying to solve and how are you using tech to solve it?
I’m trying to solve the problem social curation has created in e-Commerce. Don’t get me wrong, I am an avid user of every social commerce site out there; but, instead of helping narrow down my millions of choices, now the paradox of choice is overwhelming. I want to make “discovery” – the buzzword of the moment – more genuine for female consumers by helping them locate a specific wardrobe item after they’ve been inspired. I’m solving my own problem, but apparently, I’m solving a problem a lot of other women face too: increased inspiration can lead to increased frustration in shopping online.

What is the most important thing that you’ve learned in the past year and how did you learn it?
That anyone can learn anything. I spent so much time as a teenager saying “I’m not a math person, I’m not a science person, I’m bad at this, my brain doesn’t work that way” etc. But the moment I decided to pursue my startup, I wanted to know everything. And, not only did I want to know it, but I liked it and realized my brain does work “that way” and can work “that way.” I must give credit where credit is due: I’m a fellow at the Tow Knight Center for Entrepreneurial Journalism’s incubator program. I have amazing peers, advisors and instructors who are brilliant. They rub off on me.

What is the most beautiful thing that you’ve seen in the past week?
I try to see something beautiful everyday. My Instagram is everything I find beautiful. Today, it was the huge trees in my neighborhood that were pretty bare last week and are leafy this week. I actually tripped over a little kid looking up at the trees.

What do you read religiously?
Twitter…especially my Twitter lists. I have three that I am constantly refreshing throughout the day in Hootsuite: Startup World, Fashion Startup Land and Fashion News. This is my primary source of information and the entryway into the news in those worlds, and I read a ton of articles tweeted by the people in those lists. I also subscribe to New York Magazine and read it front to back every week.

If your life had a theme song, what would it be?
This changes everyday, but right now: The Drums – “Money”

If you could inherit any piece of art in the world, what would it be?
Willem de Kooning’s painting, Woman and Child.