Alicianne is the Marketing Director of NewsCred, a technology platform that connects publishers and brands with the world’s best journalism. Alicianne is responsible for all of NewsCred’s marketing activities – from brand strategy and identity to partnerships, PR and marketing.
Prior to this, she worked at Wolff Olins, a brand consultancy, as a Senior Account Manager leading brand strategy and design projects for clients like the Smithsonian Institution, Current TV and AOL.
How do you think that technology can be used to save the news?
Technology has completely redefined journalism: news is everywhere, consumed all day, every day. We interact with the news in cabs and airplanes; on billboards; and, using iPads, phones, Facebook, and Twitter. Technology is enabling publishers to reinvent the business model for news; helping them find new ways to monetize their content and providing a platform to make the news more personal, relevant, immersive and interactive (which is what we’re doing at NewsCred!).